Artificial Supply: The Psychology of Scarcity

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You can't save everyone. If you spread your time—the most important resource you have—evenly across every possible target, nothing will ever be accomplished. Targeting what, and who, really matters is how you make real money (and a real difference).

CHAPTERS:

0:00 - It's Basic Economics
1:10 - Make the Rich Finance the Poor
2:10 - Opportunity Costs
3:05 - Sell Scarcity
4:40 - Your Perfect Customer is Drowning

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I’m known as “the quarter billion dollar webinar man” because I’ve sold over $250 million worth of products to over 150,000 customers in 131 countries. On this channel, you’re getting all the insights, techniques and strategies I’ve learned along the way.

I started out as a Hare Krishna monk and a rapper (pretty eclectic, I know!) but these days, most of my focus is spent on strategic positioning. Which simply means that where other marketers will try to figure out the best recipes and how to become a better chef, I’ll figure out how to get the best ingredients in place first… because the best victories in business are won by knowing where and when to play!

Based on these strategic initiatives, my company Rapid Crush holds the record for all-time biggest launch in the Internet Marketing space ($57.9 million) as well as the record for most commissions generated as an affiliate in a product launch ($9.8 million in 8 days).
Category
Psychology
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