How the Mere Exposure Effect Works: The Hidden Psychology of Advertising

What makes advertising work? All of us have cognitive biases that influence how we feel about brands, people, and products.

One of the sneakiest, and most powerful mental tendencies is called the mere exposure effect.

It turns out, the more we're exposed to something, the more we like it! By understanding how the mere exposure effect works in marketing, you gain the ability to wield incredible influence which can be harnessed to build reputations, influence preferences, create fans, and drive sales.

The more you understand about human psychology, the better you become at marketing, sales, and building relationships.

It can also make you a better consumer and decision-maker.

The next time you're considering a purchase, you may want to ask yourself "do I really want this, or is this just effective advertising at work?"

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