PSYCHOLOGY OF MLM’s - TOP 10 TACTICS MLM’s USE

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Published Sep 5, 2023

The psychology of multi-level marketing (MLM)

In this video I try to help you understand the psychological tactics and strategies that MLM companies often employ to attract, retain, and motivate their distributors.

Intro - 00:00:00
Psychology of MLMs - 00:00:58
1 Social influence & belonging - 00:01:20
2 Scarcity mindset - 00:02:36
3 Emotional appeal - 00:03:22
4 Positive visualisation & goal settings - 00:03:52
5 Reciprocity - 00:04:47
6 Cognitive dissonance - 00:05:39
7 Upward social comparison- 00:06:21
8 Anchoring & framing - 00:07:05
9 Self-efficacy & empowerment - 00:07:48
10 Affinity fraud - 00:08:36
Outtro - 00:10:14

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Sending love and light, Charlie xo